Digital marketing in Sligo that gets the phone ringing.
Sligo town is the service centre for the whole north-west, so a Sligo business is quoting for homeowners in Leitrim, north Mayo and south Donegal as well. The coast from Strandhill to Enniscrone adds holiday homes and renovations to a steady year-round trade.
We build Sligo campaigns around that wider catchment, with separate targeting for the town and the coast, and qualify every enquiry first.
The capital of the northwest
Sligo town serves a region far larger than its county. People travel in from south Donegal, north Mayo and most of Leitrim for services they cannot get closer, which gives a business here a catchment several times the county's own population.
Most local advertising ignores that completely, targeting Sligo alone and leaving the regional market to whoever thought to ask for it. It is the single biggest opportunity in the county.
It also means your advertising has a job a purely local business never has: convincing somebody in Ballina or Manorhamilton that the drive is worth making. That changes the copy substantially, and almost nobody makes the argument.
Owner-run businesses that answer their own phone.
Built around where you actually work.
Every campaign in Sligo is targeted town by town, so the budget goes on homeowners you can reach in the time it takes to drive there. The towns we most often build around:
- Sligo town
- Ballymote
- Tubbercurry
- Enniscrone
- Strandhill
- Collooney
- Ballisodare
- Grange
Not listed? Every townland in Sligo can be covered. Tell us your radius on the call.
The audit
We check your Google map results in Sligo, your reviews, your website and the ads your competitors are running. Sent as a PDF within 24 hours, free.
The campaign
Meta ads, Google Ads or both, built around the towns you cover and the jobs you want, with a lead form that asks the qualifying questions first.
The Friday report
Spend, enquiries, cost per enquiry and booked work, on one page, every week. Keep, change or stop: your call, month to month.
Should we target outside the county?
Yes, and most Sligo businesses badly under-do it. The town serves a region several times its county population.
Do students distort the numbers?
For most service businesses, yes — reachable, cheap and irrelevant, which is the worst combination.
How do we justify the drive?
By being specific about what you offer that is not available closer, and by making the practical details easy.
Does the coast help commercially?
For anything with a visual element, considerably. Sligo gives you better raw material than most counties.
Find out where Sligo is searching.
A free growth audit of your Google map results, reviews, website and the ads running in Sligo. Sent as a PDF within 24 hours.