Google Ads in Sligo, targeted at four counties.
A Sligo business that targets Sligo is advertising to a fraction of the people who would travel to it. The town serves the northwest, and there is very little competition between here and Donegal.
Extending the targeting to south Donegal, north Mayo and Leitrim usually costs very little extra and reaches a catchment several times the county's own population.
Regional targeting is cheap here
Click prices across the northwest are among the lowest in the country, and the competition thins out further the wider you go.
That means extending your targeting is not the expensive decision it would be in Leinster. For most Sligo businesses it is the first change worth making.
Make the advert answer the distance question
Somebody in Ballina deciding whether to drive an hour needs a reason. An advert that names their town and says what you offer that is not available closer will out-perform a generic one substantially.
That is an ad copy problem rather than a bidding one, and it is where most of the gain is here.
Exclude students where they are not your market
Sligo's third-level population produces click volume and, for most service businesses, nothing else.
It is easy to exclude and rarely done, and it is usually the largest single source of waste on a Sligo account.
Sligo areas we target
Campaigns reach across the northwest — south Donegal, north Mayo and Leitrim — because that is genuinely where Sligo's customers come from.
- Sligo town
- Ballymote
- Tubbercurry
- Enniscrone
- Collooney
- Strandhill
- Rosses Point
- Grange
- Coolaney
- Easkey
- Riverstown
- Gurteen
What it costs
€1,500 a month covers management regardless of what you spend. There is no percentage of ad spend, no setup fee and no contract beyond the month you are in. Ad spend goes directly to Google from your own account, which stays yours.
Straight answers.
Almost certainly. Sligo serves the northwest and click prices out there are low enough that extending costs very little.
Name their town and say what you offer that is not available closer. It is an ad copy problem, not a bidding one.
For most service businesses, yes, and they are easy to exclude. It is usually the biggest single saving on a Sligo account.
Among the cheapest in the country, which is what makes the regional strategy work.
No. €1,500 a month covers management regardless of what you spend, and the ad spend goes directly to Google from your own account.
You do. We work inside your account and you keep it, with all its history, if we ever part company.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Sligo search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.