SEO for accountants, around a calendar everybody shares.
Accountancy search runs on a national calendar. Income tax deadlines, VAT periods, year ends and the weeks after the Budget produce predictable spikes that every practice in the country experiences at the same time.
That is both the opportunity and the problem: the demand is reliable, and you are competing for it against everyone else in the same fortnight.
Be ranked before the deadline, not during it
Search interest around the October and November deadlines climbs for weeks beforehand, and rankings take months to build. A practice starting in September has missed it.
The work is done in spring and summer for a return in autumn. That is a hard sell and it is the truth, and we would rather say it than take a fee in September and report on impressions in December.
Service pages, and the questions underneath them
Sole trader returns, company accounts, VAT registration, payroll, contractor setup, R&D credits. Each is a separate search with separate competition.
Underneath each sits a layer of questions people actually type — what can I claim, do I need to register, what happens if I am late — and answering those honestly is what brings in the clients who have not yet chosen anybody.
Deadline and obligation content
What is due, when, and what happens if it is missed. Searched heavily and usually answered by Revenue rather than by a practice.
Sector pages
Contractors, landlords, publicans, farmers, medical. Each has specific concerns and searches for them specifically.
Fee transparency
A range for a standard return. Uncomfortable, effective, and almost nobody does it.
One client can justify the year
A practice does not need volume. A handful of good recurring clients changes the economics of the whole exercise, which means a modest amount of traffic to the right pages is worth a great deal.
We measure this on clients gained and their annual value rather than on enquiries, because the numbers are small and the values are not.
What it costs
SEO is included in the €1,500 a month alongside the advertising, the social and the lead follow-up. There is no separate SEO fee, no setup fee and no contract beyond the month you are in.
Questions from accountants
Spring or summer, for a return in autumn. Rankings take months and a practice starting in September has already missed the deadline season.
The questions underneath your services — what can I claim, do I need to register, what happens if I am late. Answered honestly, by a practice rather than by Revenue.
A range for standard work. It is uncomfortable, it is effective, and almost no Irish practice does it.
No, and nobody honest does. We report enquiries and what they cost, with rankings as a diagnostic rather than the deliverable.
SEO is included in the €1,500 a month alongside everything else. There is no separate SEO fee and no setup fee.