SEO for solicitors, one practice area at a time.
Legal SEO in Ireland operates under real constraints. Advertising in respect of personal injuries is restricted by statute, and professional conduct rules govern how services can be presented generally. A good deal of what marketing agencies propose to law firms is simply not available here.
Within those limits it works well, because the value of a single client is high enough that ranking for a handful of specific searches can justify the entire year.
Practice areas are the unit, not the firm
Nobody searches for a solicitor in the abstract. They search conveyancing, probate, employment dispute, separation, company formation, will.
A firm with one page listing its practice areas ranks for none of them. A firm with a substantial page per area, each explaining the process, the likely timeline and how fees work, ranks for a great many long, specific and high-value searches.
Process explanations
What actually happens, step by step, and how long it takes. The most valuable content a law firm can publish and the least commonly written.
Fee structure, plainly
Not necessarily a number, but how fees work — fixed, hourly, percentage. Clients search this and almost nobody explains it.
Local pages where jurisdiction matters
Court districts, local authority processes and county-specific procedures are searched and rarely covered.
What you cannot do, and what to do instead
Advertising in relation to personal injury services is restricted, and there are professional standards governing claims about outcomes, comparisons and testimonials more broadly. We will not write anything that puts a practising certificate at risk, and we will tell you when something proposed elsewhere would.
What is available is considerable: explaining the law clearly, setting out process and cost honestly, and being findable for the specific problems people actually search. That is enough, and in a profession where most websites say very little it is more than enough.
The economics are different from a trade
A roofer needs a steady flow of enquiries. A firm doing probate or commercial work may need a small number of the right clients a year, which changes what success looks like entirely.
We judge legal SEO on the value of matters opened rather than on enquiry count, because a single conveyancing client is worth more than a hundred clicks.
What it costs
SEO is included in the €1,500 a month alongside the advertising, the social and the lead follow-up. There is no separate SEO fee, no setup fee and no contract beyond the month you are in.
Questions from solicitors
Advertising in respect of personal injuries is restricted by statute, and professional conduct rules govern claims about outcomes and comparisons more broadly. We write within those limits and will tell you when something proposed elsewhere would not be.
Process explanations — what actually happens, how long it takes, how fees work. It is the most valuable and least commonly written content in the profession.
By the value of matters opened, not by enquiries. One conveyancing client is worth more than a hundred clicks.
No, and nobody honest does. We report enquiries and what they cost, with rankings as a diagnostic rather than the deliverable.
SEO is included in the €1,500 a month alongside everything else. There is no separate SEO fee and no setup fee.