SEO for IT support, written for a business buyer.
Nobody searches for a managed service provider. Business buyers search a problem they are having or an obligation they have to meet — email gone down, ransomware, Microsoft 365 migration, cyber insurance requirements, GDPR.
Those searches are low volume, high value and almost entirely uncontested by Irish providers, most of whom publish a services page and nothing else.
Problems and obligations, not service names
'Managed IT services Dublin' is a small, contested search. 'Microsoft 365 migration for small business', 'what cyber insurance requires', 'ransomware recovery Ireland' and 'GDPR data retention' are specific, valuable and open.
Each maps to a real business problem with a budget attached, and each is a page almost no competitor has written.
Compliance-driven pages
Cyber insurance requirements, GDPR obligations, sector rules. Deadlines attached, budget attached.
Migration and project content
365, cloud, server replacement, office moves. Searched when a project is already funded.
Incident content
Ransomware, breach, outage. Urgent and high value.
Sector pages
Legal, medical, accountancy, construction. Each has specific software and specific obligations.
Pricing model explained
Per user, per device, or project. Buyers filter on it and almost nobody publishes it.
The buying trigger is usually a bad day
Most IT support relationships start after something went wrong — an outage, a breach, a failed backup, an auditor asking questions.
Writing for the aftermath of those moments rather than for a planned procurement process reaches the buyer at the point the decision is actually made.
Low volume is the point, not a problem
A dozen well-targeted pages might produce a handful of enquiries a month, and in a category where one managed contract is worth tens of thousands a year, that is a complete success.
Judging this on traffic will make it look like a failure. Judge it on contracts.
What it costs
SEO is included in the €1,500 a month alongside the advertising, the social and the lead follow-up. There is no separate SEO fee, no setup fee and no contract beyond the month you are in.
Questions from IT support companies
Problems and obligations — cyber insurance requirements, 365 migrations, ransomware recovery, GDPR. Not 'managed IT services', which is small and contested.
Contracts, not traffic. A dozen pages producing a handful of enquiries a month is a success when one contract is worth tens of thousands a year.
The model at least — per user, per device or project. Buyers filter on it and almost no Irish provider explains it.
No, and nobody honest does. We report enquiries and what they cost, with rankings as a diagnostic rather than the deliverable.
SEO is included in the €1,500 a month alongside everything else. There is no separate SEO fee and no setup fee.