SEO for creches, in a catchment the size of a commute.
Childcare catchments are tiny. Parents choose somewhere on the way to work or a few minutes from home, which means your realistic market is a handful of estates rather than a town, and certainly not a county.
Within that small area, the decision is made with more care than almost any other purchase a family makes, and it is made largely on trust signals that have to be visible before anybody rings.
The NCS is the most searched thing you have
The National Childcare Scheme is heavily searched, widely misunderstood, and explained badly nearly everywhere. Parents want to know what they are entitled to, how it is calculated and what it means for their weekly fee.
A page that sets that out clearly, with your actual fees before and after, ranks well and does an enormous amount of the selling before a parent makes contact.
Trust signals belong above the fold
Tusla registration, ratios, qualifications, inspection reports and how long staff have been there. Parents look for these first and most websites bury them.
Being explicit is not a compliance exercise here — it is the main thing a parent is trying to establish, and saying it plainly beats any amount of warm language about nurturing environments.
Fees, and NCS applied
What a week actually costs before and after the subsidy. The single most searched question.
Tusla registration and ratios
Stated plainly and high on the page.
Waiting list, honestly
If you are full, say so and capture the list. Most creches let that traffic go entirely.
Age group pages
Baby room, wobblers, toddlers, Montessori, ECCE, afterschool. Searched separately.
The day, described
Routines, meals, outdoor time. What parents actually want to picture.
Being full is not a reason to stop
Most creches stop caring about search when they have a waiting list, then start again in a panic when places open.
Capturing the waiting list continuously is the whole game. Those enquiries cost nothing to collect and they fill next September without any advertising at all.
What it costs
SEO is included in the €1,500 a month alongside the advertising, the social and the lead follow-up. There is no separate SEO fee, no setup fee and no contract beyond the month you are in.
Questions from creches and childcare
Much narrower than you think. Childcare catchments are about ten minutes — a few estates, not a town.
Fees with the National Childcare Scheme applied. It is heavily searched, widely misunderstood and explained badly nearly everywhere.
Yes — capture the waiting list continuously. It fills next September without any advertising, and most creches let that traffic go.
No, and nobody honest does. We report enquiries and what they cost, with rankings as a diagnostic rather than the deliverable.
SEO is included in the €1,500 a month alongside everything else. There is no separate SEO fee and no setup fee.