SEO for med spas, inside rules most agencies ignore.
In Ireland, prescription-only medicines cannot be advertised to the public. That covers botulinum toxin and a range of other treatments a med spa would most like to promote, and it is not a grey area.
A great deal of what agencies propose to aesthetic clinics — naming those treatments in ads, in page titles, in meta descriptions — is not available here. Working properly inside the rules is both safer and, done well, a genuine advantage.
What cannot be advertised, and what can
Prescription-only treatments cannot be promoted to the public by name. What can be published is educational information about concerns, consultations, non-prescription treatments and the clinic itself.
In practice that means building around the concern rather than the product — lines and wrinkles, skin texture, pigmentation, acne scarring — and around the consultation as the entry point. It ranks perfectly well and it does not put a clinic at risk.
Concern-led pages
What the patient sees in the mirror, not what is in the syringe.
Consultation as the offer
The compliant, and genuinely better, entry point.
Non-prescription treatments
Peels, microneedling, laser, skincare. Freely promotable and heavily searched.
Practitioner credentials
Who is doing it and what they are qualified in. A real differentiator in a category with a trust problem.
Aftercare and realistic outcomes
Builds trust and reduces the complaints that come from oversold expectations.
The category has a trust problem you can use
Aesthetic treatment carries genuine public anxiety about who is holding the needle, and plenty of the market does nothing to address it.
A clinic that is explicit about qualifications, consultation process, what can go wrong and who to contact if it does will stand out sharply — and that content ranks, because almost nobody writes it.
Before-and-after images need care
Images are powerful in this category and they carry both advertising-standards and patient-consent obligations.
We will use them where consent is properly documented and the presentation is not misleading, and we will say no where it is not. It is not worth a complaint to the clinic's regulator over a photograph.
What it costs
SEO is included in the €1,500 a month alongside the advertising, the social and the lead follow-up. There is no separate SEO fee, no setup fee and no contract beyond the month you are in.
Questions from med spas and aesthetic clinics
Not to the public. Prescription-only medicines cannot be advertised to the public in Ireland, and that includes naming them in page titles and meta descriptions.
Concern-led content — lines, texture, pigmentation, scarring — plus consultations, non-prescription treatments and practitioner credentials. It ranks well and it does not put the clinic at risk.
Where consent is properly documented and the presentation is not misleading. We will say no where it is not — it is not worth a regulatory complaint.
No, and nobody honest does. We report enquiries and what they cost, with rankings as a diagnostic rather than the deliverable.
SEO is included in the €1,500 a month alongside everything else. There is no separate SEO fee and no setup fee.