SEO for recruitment, two audiences that never overlap.
A recruitment agency has to attract candidates and clients at the same time, and they search for completely different things. Candidates search roles, salaries and companies. Employers search cost, process and sector expertise.
Almost every agency site is built for one and bolts the other on, usually a candidate-facing job board with an 'Employers' tab nobody visits.
Candidate side: salary content is the traffic engine
Salary guides by role and county are the highest-volume searches in the category by a distance, they are updated annually, and they bring in exactly the people you want on your database.
They are also genuinely useful, which is rare in recruitment content. An agency that publishes real Irish salary ranges rather than a lead-gated PDF will out-rank the ones that gate it.
Employer side: cost and process, not culture
Employers search what a recruitment agency charges, how the fee works, what a rebate period is, how long a placement takes and whether you know their sector.
Explaining the fee model plainly is the single most effective employer-facing page an agency can publish, and almost nobody does it because it invites negotiation. It also invites the clients who were always going to pay.
Salary guides by role and county
Highest volume in the category. Publish them, do not gate them.
Fee structure and rebate terms
Employer-facing, uncomfortable and effective.
Sector pages
Construction, tech, healthcare, finance. Both audiences search these.
Interview and CV content
Candidate-facing, high volume, builds the database.
Time-to-hire expectations
What an employer actually wants to know before calling.
Job listings alone will not rank
Job boards and aggregators dominate role searches and an agency listing page will rarely beat them.
The winnable ground is the content around the job — salary, process, sector insight — which is where an agency has genuine knowledge and an aggregator has none.
What it costs
SEO is included in the €1,500 a month alongside the advertising, the social and the lead follow-up. There is no separate SEO fee, no setup fee and no contract beyond the month you are in.
Questions from recruitment agencies
Salary guides by role and county. Highest-volume search in the category, genuinely useful, and far more effective published openly than gated behind a form.
Fee structure, rebate terms and time-to-hire, explained plainly. It invites negotiation and it also invites the clients who were always going to pay.
Rarely. Aggregators own those. The content around the job is where an agency has knowledge they do not.
No, and nobody honest does. We report enquiries and what they cost, with rankings as a diagnostic rather than the deliverable.
SEO is included in the €1,500 a month alongside everything else. There is no separate SEO fee and no setup fee.