SEO for restaurants, where your profile is the website.
For a restaurant, the Google Business Profile is not a supporting asset — it is where most people look, decide and book, frequently without ever opening the website.
Which means restaurant SEO is mostly profile work: photographs, menus, hours, reviews and replies. A beautiful website with a neglected profile is a common and expensive combination.
The profile does the deciding
People search 'restaurants near me', look at photographs, read three reviews, check today's hours and book. The website is consulted by a minority and frequently only to find a menu.
So the highest-return work is on the profile, and it is continuous rather than a one-off — photographs added regularly, hours kept accurate including bank holidays, reviews answered.
Photographs, regularly added
Of food, room and staff. Profiles with recent photographs get substantially more views and directions requests.
Menu as text, not a PDF or image
The single most common technical fault in this category. A menu in an image cannot be read by Google or by an AI assistant answering a question about you.
Hours, including every bank holiday
Wrong hours produce one-star reviews from people who arrived at a closed door.
Every review answered
Briefly and in your own voice. It is visible, it is read, and it is the cheapest reputation work available.
Put the menu in text on your own site
A PDF menu or a photographed one is invisible to search, invisible to screen readers and invisible to the AI assistants that increasingly answer 'is there anywhere gluten free in Kilkenny'.
Converting it to real text is an afternoon's work and it is consistently the highest-return change available on a restaurant website.
Dietary and occasion searches are under-served
Gluten free, vegan, coeliac, child friendly, dog friendly, private dining, communion, early bird. These are specific, high-intent searches and most restaurants mention none of them in text anywhere.
If you genuinely cater for them, saying so plainly wins bookings from people actively looking for exactly that.
What it costs
SEO is included in the €1,500 a month alongside the advertising, the social and the lead follow-up. There is no separate SEO fee, no setup fee and no contract beyond the month you are in.
Questions from restaurants and cafés
For most restaurants, yes. People search, look at photographs, read reviews, check hours and book without opening the site.
A menu as a PDF or an image. It is invisible to Google, to screen readers and to AI assistants. Converting it to text is an afternoon's work and the highest-return change available.
All of them, briefly and in your own voice. It is read by everyone deciding whether to book and it is the cheapest reputation work there is.
No, and nobody honest does. We report enquiries and what they cost, with rankings as a diagnostic rather than the deliverable.
SEO is included in the €1,500 a month alongside everything else. There is no separate SEO fee and no setup fee.