Google Ads in Kerry, bidding where your customers actually are.
A Kerry tourism business has customers who are not in Kerry. They are in Dublin, Cork, Britain and further afield, searching months ahead, and a campaign targeted at Kerry will never show them an advert.
That single geographic fact is the difference between a Kerry account that works and one that quietly spends the season reaching people who already booked somewhere else.
Two campaigns, two locations, two calendars
Visitor campaigns target the places visitors live and run hardest in spring. Local campaigns target Kerry and run all year.
They need separate budgets, separate keywords and separate landing pages, and they will look nothing like each other. Most Kerry accounts run one campaign and wonder why the summer is expensive.
Visitor demand
Targeted at Dublin, Cork, the UK and beyond. Peaks in spring for a summer trip. Long booking windows.
Local trade
Targeted at Kerry. Steady all year. Short decision, high intent, much cheaper clicks.
Events and weddings
Long lead times, high value, and searched from outside the county almost entirely.
Distances make radius targeting expensive
The Ring roads are slow and a radius drawn around Tralee includes places nobody will drive from for an ordinary service.
Targeting by town rather than by radius is the cheapest correction available on most Kerry accounts.
Kerry areas we target
Visitor campaigns target where your customers live before they travel; local campaigns target the Kerry towns you actually serve.
- Tralee
- Killarney
- Listowel
- Dingle
- Kenmare
- Castleisland
- Killorglin
- Cahersiveen
- Ballybunion
- Milltown
- Tarbert
- Sneem
What it costs
€1,500 a month covers management regardless of what you spend. There is no percentage of ad spend, no setup fee and no contract beyond the month you are in. Ad spend goes directly to Google from your own account, which stays yours.
Straight answers.
If you serve visitors, absolutely. They are searching from Dublin, Cork and Britain months before they arrive, and a Kerry-targeted campaign never reaches them.
Hardest in spring. By July the decision is largely made and you are competing with everyone.
Because the Ring roads are slow and a radius includes places nobody will drive from. Town targeting is cheaper and more accurate.
Completely. One is steady local trade, the other is seasonal and visitor-led.
No. €1,500 a month covers management regardless of what you spend, and the ad spend goes directly to Google from your own account.
You do. We work inside your account and you keep it, with all its history, if we ever part company.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Kerry search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.