Social media marketing in Limerick that produces customers, not followers.
Social media works unusually well in Limerick, and the reason is size. It is a county where a good recommendation still travels through community pages, parish groups and local buy-and-sell forums faster than through any advertising platform. A single well-received post about a job done well in Castletroy or Newcastle West reaches people no targeting setting can buy.
That is also the trap. Reach in a market this size is easy and almost meaningless on its own. Plenty of Limerick businesses have four thousand followers and no idea whether a single customer ever came from them. What we run is built the other way around: the content exists to produce enquiries, and we report on the enquiries.
What managing your social actually involves
Two halves, and both are needed. Content on its own builds an audience slowly and unpredictably. Paid on its own reaches people who look you up, find a page last posted to in 2023, and quietly decide against you.
The content, written and posted for you
A steady schedule across Facebook and Instagram in the voice of the business you actually run. Work you have completed, the people who did it, questions customers keep asking, prices and availability when it helps. You send photos from the van or the shop floor; we do the rest.
Paid campaigns behind the content
The posts that earn a genuine response get money behind them and go out to a targeted Limerick audience. This is the part that turns a page into a channel, and it is where most self-managed social stops.
Lead forms and click-to-message
Enquiries captured inside Facebook and Instagram rather than sent to a website to get lost. In practice this roughly doubles the number of people who complete an enquiry on a phone.
Replies handled
Comments and messages answered within the working day. A large share of social enquiries in a local market arrive as a message rather than a form, and unanswered messages are lost customers.
One report a week
Enquiries, cost per enquiry, and what we changed. Not reach, not impressions, not engagement rate.
Which Limerick businesses this suits
Social is not the right first channel for everyone, and we will say so if it is not. It works hardest when the work is visual, the decision is emotional or discretionary, and the customer is local.
That means home improvement and trades where before-and-after photographs do the selling. Salons, barbers, clinics, gyms and studios where people want to see the room and the staff before they book. Restaurants, cafés and anywhere in the Limerick hospitality trade where a Friday post fills a Saturday. Retailers who need people to know they are still there and what has just come in.
It works far less well for emergency services and for anything bought at the exact moment of need. If somebody's boiler has failed they are searching Google, not scrolling Instagram — and for those businesses we would put you on search first and social second.
What you have to do
Send us photographs. That is genuinely the whole of it.
The single reason managed social fails is that the agency runs out of real material and starts posting stock images and motivational quotes, which any customer can spot instantly. A few phone photos a week of actual work, actual staff and actual premises will outperform anything we could buy. We handle the writing, the scheduling, the design, the ad spend and the replies.
Limerick areas we target
Paid social lets us draw the audience tightly around where your customers actually are, which in a county shaped like this one matters a great deal. City-based businesses and west Limerick businesses get different targeting entirely.
- Limerick city centre
- Castletroy
- Dooradoyle
- Raheen
- Corbally
- Caherdavin
- Annacotty
- Castleconnell
- Adare
- Patrickswell
- Newcastle West
- Abbeyfeale
- Rathkeale
- Kilmallock
- Croom
- Mungret
What it costs
Social media management is included in the monthly fee alongside one advertising channel and full lead follow-up. The second tier adds the other channel and a new website. Month to month, and the ad account stays yours.
Straight answers.
Considerably, and more in the county than the city. We cannot post into them and you should distrust anyone who offers to — but a page worth following plus budget reaches the same households.
Whichever you actually serve. They behave like separate markets and a single audience covering both wastes most of the budget on people who will never travel to you.
Yes — it inflates reach figures in the city without adding customers. Excluding it is one of the more valuable things we do on a Limerick account.
Three to five. Frequency matters far less than whether the posts show real work.
Then that is the first thing to fix. Five minutes on a job with a phone and a short list from us of what to capture.
No. Follower counts can be bought and are worth nothing. We report enquiries and what each cost.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Limerick search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.