Google Ads in Meath, split between two very different halves.
East Meath — Ashbourne, Dunboyne, Ratoath — is Dublin commuter belt in everything but the postal address, and its click prices reflect that. West and north Meath, out through Trim, Athboy and Kells, is agricultural and costs a fraction as much.
Running one Meath campaign averages two markets with almost nothing in common, and it is the single most expensive habit on accounts we inherit in this county.
How we run Google Ads in Meath
Two campaigns minimum, with budgets set by where your work actually comes from.
East and west separated
Different bids, different budgets, frequently different messaging. The commuter belt and the agricultural county are not the same customer.
Town targeting inside each
Navan and Ashbourne are different markets even within the east.
Negative keywords
Meath's proximity to Dublin pulls in a lot of irrelevant Dublin traffic that has to be excluded deliberately.
Call tracking
Most enquiries here arrive by phone. Counting only forms means optimising blind.
Landing pages that match
One page per service and per half of the county where the offer genuinely differs.
The commuter belt costs Dublin money
Ashbourne, Dunboyne and Ratoath attract Dublin-based competitors bidding into them, which pushes click prices toward Dublin levels while the jobs are priced at Meath levels.
That squeeze is real and it is why east Meath campaigns need tighter targeting and better conversion than the west, where you can afford to be more generous.
Where the value sits
West Meath clicks are cheap and the competition is thin, so a modest budget goes a long way if you genuinely serve Trim, Athboy and Kells.
If your work is mostly in the east, expect to pay more per enquiry and to need a landing page that converts properly to make it work.
Meath areas we target
Campaigns are split east and west, because Ashbourne and Athboy have different competition, different costs and different customers.
- Navan
- Ashbourne
- Trim
- Kells
- Dunboyne
- Ratoath
- Laytown
- Athboy
- Dunshaughlin
- Enfield
- Slane
- Oldcastle
What it costs
€1,500 a month for one advertising channel fully managed, all social run and every lead followed up. €2,500 adds the second channel and a new website. Month to month, no setup fee, and ad spend is paid by you directly to the platforms from your own account.
Straight answers.
No. The difference in cost and customer is larger than between many separate counties.
Approaching it, because Dublin firms bid into the commuter towns while the jobs are still priced at Meath rates.
The west, if you genuinely serve it. Cheap clicks, thin competition, and a modest budget goes a long way.
In the commuter towns, constantly. Relevance and response speed are how you beat a bigger budget.
No. €1,500 a month regardless of spend.
You do.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Meath search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.