Google Ads in Roscommon, aimed at towns in other counties.
Roscommon has no town large enough to anchor it, and its commercial centres mostly sit outside its borders. A campaign targeted at County Roscommon is aimed at the place your customers leave rather than the place they go.
For most businesses here the right targeting names Athlone, Carrick-on-Shannon, Ballinasloe or Longford — whichever centre your customers actually use.
Target the centre, not the county
This is counter-intuitive and it is the single biggest improvement available on a Roscommon account.
South Roscommon lives off Athlone. The north lives off Carrick-on-Shannon or Boyle. The east looks at Longford. Target accordingly and the same budget produces considerably more.
Paid search covers what proximity denies you
A Roscommon address will not put you in Athlone's map results no matter what you do — that is decided by distance.
Google Ads is not bound by proximity in the same way, which makes it the only realistic route into those neighbouring markets. This is the clearest argument for paid over organic in the county.
Volume is thin and the ceiling is real
Even targeting the neighbouring centres, the available search volume is modest.
Once you are capturing it, further budget widens reach rather than finding customers, and it is better moved to social — which in a dispersed county with strong community networks tends to work well.
Roscommon areas we target
Campaigns target whichever commercial centre your customers actually use, which for most Roscommon businesses lies outside the county.
- Roscommon town
- Boyle
- Castlerea
- Ballaghaderreen
- Strokestown
- Elphin
- Frenchpark
- Knockcroghery
- Ballyforan
- Tarmonbarry
- Ballinasloe side
- Lanesborough
What it costs
€1,500 a month covers management regardless of what you spend. There is no percentage of ad spend, no setup fee and no contract beyond the month you are in. Ad spend goes directly to Google from your own account, which stays yours.
Straight answers.
For most south Roscommon businesses, yes. It is counter-intuitive and it is the biggest improvement available here.
Because a Roscommon address cannot rank in Athlone's map results. Paid search is not bound by proximity in the same way.
Modestly. Volume is thin even across the neighbouring centres, and past the ceiling the budget widens reach rather than finding customers.
Yes, and so are the neighbouring towns. Competition across the region is light.
No. €1,500 a month covers management regardless of what you spend, and the ad spend goes directly to Google from your own account.
You do. We work inside your account and you keep it, with all its history, if we ever part company.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Roscommon search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.