Google Ads in Tipperary, where one campaign is four campaigns.
Tipperary has no dominant town, which means a county-wide campaign is paying to reach four separate catchments to serve customers in one of them.
It also means search volume in any single town is modest, so the realistic daily budget is lower than a business expects — and trying to spend more than the town can supply pushes Google into showing your advert to people further away who will never travel.
Budget has to match the town, not the ambition
If Clonmel can supply twelve relevant searches a day for your service, a budget sized for forty will be spent reaching Nenagh, Cashel and Carrick-on-Suir instead.
That looks like growth in the dashboard and is not. We size the budget to the catchment and put the surplus somewhere it can actually work.
Four towns, four sets of numbers
Clonmel, Thurles, Nenagh and Carrick-on-Suir have different competition, different costs and different customers, and they should be reported separately.
Most accounts we see here report one county figure that hides a campaign working well in one town and badly in another.
Clonmel
The largest catchment, and the most contested of the four.
Thurles and Nenagh
Moderate volume, light competition, good value if you genuinely serve them.
Carrick-on-Suir and the south
Overlaps with Waterford, which is worth targeting deliberately rather than by accident.
Agricultural demand barely searches
A substantial part of Tipperary's economy is farming, and that work moves through relationships rather than Google.
If your customers are farmers we will tell you that search is the wrong channel rather than take the budget and report on clicks.
Tipperary areas we target
Campaigns are built per town, because Tipperary's four centres are four markets and a county campaign serves none of them.
- Clonmel
- Thurles
- Nenagh
- Carrick-on-Suir
- Tipperary town
- Cashel
- Roscrea
- Templemore
- Cahir
- Fethard
- Newport
- Borrisokane
What it costs
€1,500 a month covers management regardless of what you spend. There is no percentage of ad spend, no setup fee and no contract beyond the month you are in. Ad spend goes directly to Google from your own account, which stays yours.
Straight answers.
Because you would pay to reach four catchments to serve customers in one. Town-level campaigns are the whole efficiency here.
Less than most businesses expect. Budget should match what the town can actually supply, or Google spends it reaching people who will not travel.
Clonmel, by a margin. Thurles and Nenagh are better value if you genuinely serve them.
Rarely. That work moves through relationships, and we will say so rather than take the budget.
No. €1,500 a month covers management regardless of what you spend, and the ad spend goes directly to Google from your own account.
You do. We work inside your account and you keep it, with all its history, if we ever part company.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Tipperary search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.