Google Ads in Waterford, the cheapest city in the country to compete in.
Waterford has the lowest search competition of any Irish city, and click prices to match. A budget that would barely register in Cork can produce meaningful volume here.
The constraint is not cost, it is supply. There are only so many people searching for any given service in Waterford on a given day, and no amount of budget creates more of them.
You will hit a volume ceiling, not a cost one
In Dublin the question is whether you can afford the clicks. In Waterford it is whether there are enough of them.
That changes how an account should be run. Once you are capturing most of the available search volume, increasing the budget simply shows the same people your advert more often. At that point the money is better spent on paid social, which can reach people before they search.
The coast has a different year
Tramore and Dungarvan see demand concentrate into a short season, while the city trades steadily.
If you serve both, they should not share a budget. Coastal spend weighted into the season and city spend held level is a straightforward improvement that most local accounts never make.
Waterford areas we target
Campaigns cover the city and the coast separately, because one trades all year and the other does not.
- Waterford city
- Tramore
- Dungarvan
- Lismore
- Portlaw
- Cappoquin
- Ardmore
- Dunmore East
- Kilmacthomas
- Tallow
- Ballymacarbry
- Passage East
What it costs
€1,500 a month covers management regardless of what you spend. There is no percentage of ad spend, no setup fee and no contract beyond the month you are in. Ad spend goes directly to Google from your own account, which stays yours.
Straight answers.
The cheapest Irish city by a reasonable margin. Competition is light and clicks are inexpensive.
Search volume. There is a ceiling on how many people are looking, and past that point more budget just repeats your advert to the same people.
Move the extra budget to paid social, which reaches people before they search rather than competing for the same limited clicks.
Yes. Tramore and Dungarvan are seasonal and the city is not.
No. €1,500 a month covers management regardless of what you spend, and the ad spend goes directly to Google from your own account.
You do. We work inside your account and you keep it, with all its history, if we ever part company.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Waterford search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.