Google Ads in Westmeath, two towns with two different budgets.
Athlone and Mullingar face opposite directions and cost different amounts. Athlone reaches a genuinely regional catchment across four counties at low click prices. Mullingar is commuter territory where Dublin advertisers push prices up.
Running them together means overpaying in one and under-reaching in the other, which is the state of most Westmeath accounts we inherit.
Athlone is the best value targeting in the midlands
Athlone's catchment reaches into Roscommon, east Galway and north Offaly, and click prices across that region are among the lowest in the country.
An Athlone business that extends its targeting properly reaches several counties' worth of customers for very little extra. Almost nobody does it, which is the opportunity.
Mullingar competes with Dublin
Mullingar's commuter households attract Dublin advertisers, which pushes click prices well above Athlone's despite the smaller catchment.
The answer there is tighter targeting and better conversion rather than higher bids — and a landing page that actually converts, because at those prices a poor one is expensive.
Athlone
Regional targeting across four counties. Low click prices, high return, badly under-used.
Mullingar
Commuter market, Dublin competition, higher costs. Conversion matters more than budget.
The rural county
Moate, Kinnegad, Castlepollard and the rest. Cheap, thin volume, worth including in whichever campaign is nearest.
Report them separately or you will learn nothing
A combined Westmeath figure averages a cheap campaign and an expensive one, and hides which is working.
Split reporting is the minimum here, and it usually reveals that one town is carrying the account.
Westmeath areas we target
Athlone is targeted across its four-county catchment; Mullingar is targeted tightly as a commuter market with Dublin competition.
- Athlone
- Mullingar
- Moate
- Castlepollard
- Kinnegad
- Killucan
- Rochfortbridge
- Kilbeggan
- Delvin
- Multyfarnham
- Ballynacargy
- Tyrrellspass
What it costs
€1,500 a month covers management regardless of what you spend. There is no percentage of ad spend, no setup fee and no contract beyond the month you are in. Ad spend goes directly to Google from your own account, which stays yours.
Straight answers.
No. They face opposite directions, cost different amounts, and a combined figure hides which one is working.
Its catchment reaches four counties at some of the lowest click prices in the country, and almost no local business targets it that way.
Commuter households attract Dublin advertisers. Tighter targeting and better conversion beat higher bids there.
Splitting the two towns, then extending Athlone's targeting across its real catchment.
No. €1,500 a month covers management regardless of what you spend, and the ad spend goes directly to Google from your own account.
You do. We work inside your account and you keep it, with all its history, if we ever part company.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Westmeath search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.