SEO for financial advisors, without promising anything.
Financial advice is a regulated activity and the advertising rules are strict about performance claims, risk warnings and the impression a page creates. A great deal of what content agencies propose would not survive a compliance review.
It is also a category where the honest content genuinely wins, because the searches are anxious and specific and almost nobody answers them plainly.
Pension questions carry the volume
What is my pension worth, can I access it early, what happens to it if I change jobs, what is the difference between a PRSA and an occupational scheme, how much do I need to retire.
These are searched constantly by people with real money at stake and very little understanding, and they can be answered accurately without any performance claim whatsoever.
Pension basics and transfers
PRSA, occupational schemes, buy-out bonds, what happens when you change employer.
Retirement planning
How much is enough, drawdown versus annuity, the practical decisions.
Protection
Life cover, income protection, serious illness. Searched by people with a specific trigger.
Self-employed and company directors
A distinct audience with distinct structures and little content written for them.
Fees and how advisers are paid
The question everybody has and almost nobody publishes.
What cannot be said
No promises or implications about investment returns, no selective presentation of past performance, and risk warnings where required. The rules exist for good reason and a breach is serious.
We write to what can be stood over and decline what cannot. In practice that is not a limitation — explaining a pension transfer clearly is more persuasive than any figure a compliance officer would strike out.
Publishing your fee structure is a differentiator
Most people assume financial advice is expensive and opaque, and most adviser websites confirm that impression by saying nothing.
Explaining how you are paid — fee, commission, or both — is uncomfortable, compliant, heavily searched and almost entirely uncontested.
What it costs
SEO is included in the €1,500 a month alongside the advertising, the social and the lead follow-up. There is no separate SEO fee, no setup fee and no contract beyond the month you are in.
Questions from financial advisors
Nothing that promises or implies them. Performance claims, selective past performance and missing risk warnings are exactly what the rules address, and we write inside them.
Pension questions — transfers, early access, changing jobs, how much is enough. Answerable accurately with no performance claim at all.
Yes. It is uncomfortable, compliant, heavily searched and almost nobody does it.
No, and nobody honest does. We report enquiries and what they cost, with rankings as a diagnostic rather than the deliverable.
SEO is included in the €1,500 a month alongside everything else. There is no separate SEO fee and no setup fee.