Landscaping leads in Kerry, where the season is the deadline.

Kerry runs on tourism, and tourism is judged from the car park. Hotels, guesthouses, restaurants and self-catering properties all need their grounds to look right from Easter through September, and none of them can afford them looking neglected in July.

That is a commercial maintenance market with a hard annual deadline, and it sits alongside a domestic trade in a county with a great deal of property that is empty most of the year.

Commercial grounds are steady where domestic is lumpy

A hotel's grounds need cutting, edging, bedding and tidying on a schedule, every year, whether or not domestic customers are spending. That is recurring income with a contract behind it.

It is also barely contested. Almost every landscaper in this county markets to homeowners, and the operators who need this find someone by asking around rather than by searching — which means whoever turns up with a proper proposal tends to win.

Sell in February, not in June

The whole commercial calendar points at one date: it has to look right before the season starts. A February and March approach reaches operators exactly when that is on their mind and their budget is being set.

By June they have either solved it or are living with it, and you are competing on emergency rates for work nobody enjoys.

Holiday homes need someone they can trust remotely

Property that sits empty for months gets overgrown, and the owner finds out when they arrive or when a letting agent complains.

A scheduled maintenance arrangement for absent owners is well-paid, predictable work arranged by people who cannot shop around locally. It needs photographs after each visit and someone who communicates, which is exactly what most landscapers do not offer.

Exposure and salt shape what survives

Coastal Kerry punishes planting that would be fine inland, and a scheme that fails in two seasons costs you the reference.

Being straight about what will and will not work on an exposed site is both better practice and better marketing, particularly with a client who is buying from a distance.

Where we work in Kerry

Built around where you actually travel.

  • Tralee
  • Killarney
  • Kenmare
  • Dingle
  • Listowel
  • Killorglin
  • Castleisland
  • Cahersiveen
  • Ballybunion
  • Sneem
  • Milltown
  • Waterville

Questions from Kerry landscapers

It is the distinctive opportunity here. Hotels and guesthouses need scheduled work with a hard seasonal deadline, it recurs every year, and almost nobody markets to them.

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