SEO for landscapers, built around a long decision.
Nobody wakes up needing a landscaper the way they wake up needing a plumber. A garden project is imagined for months before anybody searches, and by the time they do, they have a picture in their head of what they want.
That makes landscaping SEO an unusually visual problem, and it makes image search matter more here than in almost any trade we work with.
Your photographs are search results too
People planning a garden search in images, save what they like and work backwards to who built it. Every photograph on your site is a potential entry point, and most landscaping sites treat them as decoration.
Properly named files, real alt text describing what is actually in the picture, and pages built around a single project rather than a gallery of everything — that is what turns a photo library into search traffic.
Project pages beat service pages
A page called 'Landscaping Services' ranks for very little. A page about a specific garden — the problem, the materials, the cost range, the photographs, the town — ranks for a great many long, specific searches made by people who want exactly that.
It is also the format that converts, because somebody planning a garden is looking for evidence that you have built the thing they are imagining.
One page per completed project
With the town named, the materials listed and a realistic cost range. Ten of these beat one services page.
Material and feature pages
Porcelain paving, sandstone, artificial grass, garden rooms, raised beds. People search the thing, not the trade.
Cost guidance
The most searched and least answered question in this trade. Answering it honestly filters out the people who were never going to proceed.
The season decides when this pays
Landscaping demand concentrates into spring and early summer, and search interest starts climbing in January — well before anybody rings.
Which means the work has to be done in autumn and winter to be in place. A landscaper starting SEO in April has missed the year, and we would rather say that than take the fee and report on rankings in July.
What it costs
SEO is included in the €1,500 a month alongside the advertising, the social and the lead follow-up. There is no separate SEO fee, no setup fee and no contract beyond the month you are in.
Questions from landscapers
Because people plan gardens visually. They search images, save what they like, then work backwards to who built it. Most landscaping sites treat photographs as decoration rather than as entry points.
Project pages, by a distance. A specific garden with photographs, materials, a town and a cost range ranks for far more than a generic services page.
Autumn or winter. Search interest climbs from January and the work takes months to land, so starting in April means missing the season.
No, and nobody honest does. We report enquiries and what they cost, with rankings as a diagnostic rather than the deliverable.
SEO is included in the €1,500 a month alongside everything else. There is no separate SEO fee and no setup fee.