Google Ads in Dublin, where conversion matters more than budget.
Dublin is the most expensive advertising market in the country by a wide margin, and the difference is not marginal. A click that costs a euro in Mayo can cost six or seven here for the same service.
That changes what is worth doing. In a cheap market you can buy your way to enquiries and fix conversion later. In Dublin, a website converting at two per cent instead of five is throwing away most of a budget that was expensive to begin with.
How we run Google Ads in Dublin
Tighter targeting and far more attention to what happens after the click.
Postcode and suburb targeting
Almost no Dublin business serves the whole county. Campaigns covering it spend most of the budget on people who will book somebody closer.
Conversion before budget
We look at the landing page and the response process before recommending any increase in spend. In Dublin that order matters more than anywhere.
Call tracking as standard
At Dublin click prices, optimising on incomplete conversion data is expensive in a way it is not elsewhere.
Ruthless negatives
Broad Dublin terms attract enormous irrelevant volume. This is where most inherited accounts are haemorrhaging.
Landing pages per service
A separate page per campaign, matching the ad. Non-negotiable at these prices.
Competing with national budgets
Directories, lead platforms and national firms bid on the same terms you do and will outspend you indefinitely.
You win on narrower targeting and on being genuinely local and responsive — a Swords-specific ad to a Swords page, answered in twenty minutes, beats a national campaign that treats every enquiry the same.
The budget floor is higher here
Because clicks cost more, a budget that would gather useful data in Limerick gathers almost none in Dublin.
Below roughly a thousand euro a month in spend, a Dublin search campaign frequently cannot generate enough conversions to optimise. We will say so rather than take the fee and let it drift.
Dublin areas we target
Campaigns are built around the postcodes and suburbs you genuinely cover, because a county-wide Dublin campaign wastes most of its budget.
- Dublin city
- Swords
- Tallaght
- Blanchardstown
- Dún Laoghaire
- Lucan
- Clondalkin
- Malahide
- Rathfarnham
- Santry
- Balbriggan
- Howth
What it costs
€1,500 a month for one advertising channel fully managed, all social run and every lead followed up. €2,500 adds the second channel and a new website. Month to month, no setup fee, and ad spend is paid by you directly to the platforms from your own account.
Straight answers.
Density of competition. National firms, directories and lead platforms bid on the same terms and have far larger budgets.
Higher than elsewhere. Below about a thousand a month a Dublin search campaign struggles to gather enough conversions to improve.
Almost never. Most Dublin businesses serve a handful of postcodes and a realistic travel radius.
Conversion rate. At these click prices, fixing the landing page and the response process is worth more than any bid change.
No. €1,500 a month regardless of spend.
You do.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Dublin search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.