Social media marketing in Dublin that produces customers, not followers.
Social is frequently the better value channel in Dublin, and the reason is simple arithmetic: everyone is fighting over search. Google click prices here are the highest in the country, while the cost of reaching the same person on Facebook or Instagram is a fraction of it. For a lot of Dublin businesses the sensible move is to let the national brands outbid each other on search and go where they are not looking.
What Dublin does not give you is the community effect that makes social so cheap in a small town. There is no single page that everyone in the city follows, and a job done well in Terenure is not seen by the rest of the county. That means Dublin social has to be bought deliberately rather than hoped for, and targeted tightly enough that you are not paying to reach the entire city.
What managing your social actually involves
Two halves, and in Dublin the paid half matters more than anywhere. Organic reach alone will not carry a business in a city this size.
The content, written and posted for you
A steady schedule across Facebook and Instagram in your own voice — finished work, the people who do it, the questions customers keep asking. You send photos; we do the rest.
Postcode-level paid targeting
The part that makes Dublin social work. Audiences drawn around the suburbs you actually serve rather than the county, so you are not paying to reach people on the other side of the city.
Lead forms and click-to-message
Enquiries captured inside Facebook and Instagram rather than sent to a website to get lost. On a phone this roughly doubles completion.
Retargeting, which is where Dublin pays
Because traffic here is expensive, letting a visitor leave without a way to reach them again is costly. Retargeting is usually the cheapest enquiry source in a Dublin account and most are not running it.
Replies handled
Comments and messages answered within the working day. A large share of social enquiries arrive as messages, and unanswered ones are lost customers.
Which Dublin businesses this suits
Social works hardest where the work is visual, the decision is discretionary, and the customer is genuinely local to a part of the city rather than all of it.
Home improvement and trades where a before-and-after sells the job. Salons, barbers, clinics, gyms and studios, where people want to see the room and the staff before they book — and where Dublin's density means a tight radius still holds a large audience. Restaurants and cafés, where a Thursday post fills a Saturday. Retailers who need people to know what has just come in.
It works less well for emergency trades, where the customer is searching rather than scrolling, and for anything where you genuinely serve the whole county and cannot narrow the audience.
What you have to do
Send us photographs. That is genuinely the whole of it.
Managed social fails when the agency runs out of real material and falls back on stock images and motivational quotes, which any customer recognises instantly. A few phone photos a week of actual work, actual staff and actual premises will outperform anything we could buy. We handle writing, scheduling, design, budget and replies.
Dublin areas we target
Paid social in Dublin lives or dies on how tightly the audience is drawn. These are the areas that come up most often, and campaigns usually run to four or five of them rather than the county.
- Dublin city centre
- Rathmines
- Ranelagh
- Terenure
- Dun Laoghaire
- Blackrock
- Dundrum
- Clontarf
- Drumcondra
- Malahide
- Swords
- Blanchardstown
- Castleknock
- Lucan
- Clondalkin
- Tallaght
What it costs
Social media management is included in the €1,500 a month package alongside one advertising channel and full lead follow-up. It is not sold separately, because a page posted to with no budget behind it rarely earns its keep — least of all in Dublin.
€2,500 a month adds the second advertising channel and a new website.
Month to month, cancel any time. Ad spend is paid by you directly to Meta from your own account, and the account stays yours.
Straight answers.
To reach someone, yes, usually by a wide margin. But it reaches people who were not actively looking, so the enquiries take longer to warm up. Search catches demand that already exists; social creates it. Most Dublin businesses should be on both, and if the budget only stretches to one we start with whichever your current enquiries point to.
Tighter than feels comfortable. Advertising to all of Dublin sounds like reach and is usually waste. Four or five suburbs you genuinely serve will outperform the county on the same money.
More plausibly in Dublin than elsewhere, because of the age profile in parts of the city. Still, for most Dublin businesses Facebook holds the buying audience with Instagram second, and doing those two properly beats spreading across four.
Yes, and usually we should — it carries followers, reviews and history a new page throws away. We want editor access rather than ownership, and you can remove it the day you stop.
Then that is the first thing to fix, because it constrains everything else. Five minutes on a job with a phone camera and a short list from us of what to capture is enough to start.
No. Follower counts can be bought and are worth nothing. What we report is how many people enquired and what each enquiry cost.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Dublin search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.