Google Ads in Kildare, built around towns rather than the county.
Kildare is expensive by national standards and cheap by Dublin ones, which makes it one of the better value search markets in Ireland. Commuter households click, convert and pay, and the competition is a step below what the same campaign would face fifteen kilometres east.
The mistake almost everyone makes here is running one county-wide campaign. Naas, Maynooth and Athy have different competition, different costs and different customers, and averaging them wastes a large share of the budget.
How we run Google Ads in Kildare
Search campaigns built the way the county actually works.
Town-level campaigns
Naas, Newbridge, Maynooth and Celbridge separated, because their click prices and their customers differ substantially.
Exact intent, not broad match
Broad match in a commuter county spends a great deal of money on people researching rather than buying.
Negative keyword work
The single biggest saving available on most accounts we inherit, and the thing least often done.
Call tracking
Most Kildare enquiries arrive as calls. An account that only counts forms is optimising on half the data.
Landing pages that match the ad
Sending every click to the homepage is the most common and most expensive fault we find.
Your competition includes Dublin
Dublin agencies and national firms bid into Kildare, particularly in the commuter towns, and they will outspend you.
You beat them on relevance and response rather than budget — a Naas-specific ad going to a Naas-specific page, answered within the hour, wins against a generic national campaign at twice the spend.
What a realistic budget looks like
For a single service in one or two Kildare towns, a few hundred euro a month is enough to gather data and produce enquiries.
Spreading the same money across the whole county produces too little volume anywhere to learn from, which is how accounts run for a year without improving.
Kildare areas we target
Campaigns are built per town, because Naas, Maynooth and Athy have different competition, different click prices and different customers.
- Naas
- Newbridge
- Maynooth
- Celbridge
- Leixlip
- Kildare town
- Athy
- Clane
- Sallins
- Kilcock
- Monasterevin
- Rathangan
What it costs
€1,500 a month for one advertising channel fully managed, all social run and every lead followed up. €2,500 adds the second channel and a new website. Month to month, no setup fee, and ad spend is paid by you directly to the platforms from your own account.
Straight answers.
Above the national average and well below Dublin. Commuter households make the clicks worth more than they cost.
No. Town-level campaigns are the single biggest efficiency available in this county.
Constantly, in the commuter towns. You beat them on relevance and response speed rather than on budget.
Enough to produce meaningful volume in one or two towns rather than thin coverage across the county. We work it back from your job value.
No. €1,500 a month covers management regardless of what you spend, and the ad spend goes directly to Google from your own account.
You do. We work in your account and you keep it if we part company.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Kildare search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.