Digital marketing in Monaghan, in a county that makes things.
Monaghan has an industrial base most rural counties do not. Food processing, poultry, engineering and a dense layer of family-owned manufacturing employ a great many people here, and a lot of the county's commercial activity is business-to-business rather than consumer.
That changes what advertising should look like. A B2B supplier in Monaghan has a small number of high-value customers, not a wide pool of households, and campaigns built for the latter will waste most of the budget.
What we run for Monaghan businesses
Five services, with the B2B and consumer sides handled as genuinely different jobs.
Google Ads
For B2B, built on the specific problems buyers search. For consumer trades, on town-level service searches.
Meta ads
Strong for consumer work and for recruitment, which is a live problem for many Monaghan employers.
SEO
Very winnable, and unusually valuable for B2B, where a single enquiry can be worth a year of budget.
Web design
For manufacturers especially. The site is frequently the only thing a buyer sees before making contact.
Social media management
Run for you, including LinkedIn where the customers are other businesses.
Business customers are not households
A Monaghan engineering firm might need twelve good customers a year. A plumber needs twelve a fortnight. Those require completely different campaigns, budgets and measures of success.
For B2B we accept a far higher cost per enquiry, because the enquiry is worth far more, and we judge the account on contracts rather than on lead count.
The border is part of the market
Monaghan trades north as much as south, and for many businesses here the natural catchment includes Armagh, Tyrone and beyond.
Exchange rates move that traffic in both directions. Campaigns should acknowledge the cross-border market rather than stopping at a line that most Monaghan businesses have never treated as one.
Where in Monaghan we work
Campaigns are built around your catchment, which for many Monaghan businesses extends north across the border as naturally as it does south.
- Monaghan town
- Carrickmacross
- Castleblayney
- Clones
- Ballybay
- Emyvale
- Scotstown
- Newbliss
- Inniskeen
- Threemilehouse
- Smithborough
- Glaslough
What it costs
€1,500 a month for one advertising channel fully managed, all social run and every lead followed up. €2,500 adds the second channel and a new website. Month to month, no setup fee, and ad spend is paid by you directly to the platforms from your own account.
Straight answers.
Yes, and better than most Monaghan manufacturers expect. Few competitors advertise, so the buyers searching find very little.
If you trade there, yes. A good share of Monaghan's natural catchment is in Armagh and Tyrone.
Meta campaigns for hiring work well here and cost a fraction of agency fees. Several Monaghan employers need this more than they need sales leads.
Yes, and separately from any B2B work. Different customers, different budget, different measure.
In your own town with a verified address. For B2B the map matters far less than the search results.
Yes — the free growth audit, back within 24 hours as a PDF.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Monaghan search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.