Digital marketing in Wexford, measured in enquiries.
Wexford's population changes with the calendar more than almost any county on the east coast. The coastal strip from Courtown down through Rosslare fills in summer and empties in winter, and a business serving it is effectively running two different years.
Gorey complicates it further. It sits close enough to the Dublin commuter belt that its households behave differently from those in New Ross or Bunclody, with different incomes, different expectations and noticeably different click prices.
What we run for Wexford businesses
Five services, with the season doing more to shape the plan than the channel choice does.
Google Ads
Weighted to the months when your customers are actually here, which for coastal businesses is a much narrower year than the calendar.
Meta ads
Strong across the county, and the better channel for reaching returning summer households before they arrive.
SEO
Town-level searches, and the profile work that decides most local results.
Web design
Worth more here than average, because a seasonal business gets a limited number of chances to convert and cannot afford to lose them.
Social media management
Run for you, including through the off-season when staying visible costs very little.
Two populations, one county
A coastal Wexford business serves residents all year and visitors for a quarter of it, and those are different customers wanting different things said differently.
The mistake is running one campaign at both. Residents want reliability and local presence; summer households want availability and speed, and they are searching from somewhere else before they travel.
The Gorey effect
Gorey's commuter households behave more like Wicklow than like the rest of Wexford, and advertising costs there reflect it.
If you serve both Gorey and the south of the county, they should not share a campaign or a budget.
Where in Wexford we work
Campaigns are built around the towns you serve and the season you serve them in, because a coastal Wexford business and an inland one have very different years.
- Wexford town
- Enniscorthy
- Gorey
- New Ross
- Rosslare
- Bunclody
- Ferns
- Courtown
- Castlebridge
- Taghmon
- Kilmuckridge
- Duncannon
What it costs
€1,500 a month for one advertising channel fully managed, all social run and every lead followed up. €2,500 adds the second channel and a new website. Month to month, no setup fee, and ad spend is paid by you directly to the platforms from your own account.
Straight answers.
For anything coastal, severely. Courtown and Rosslare are different places in July and January, and budget should follow that rather than sitting flat.
For tourism and hospitality, yes, and it is under-used. Reaching returning households in Dublin in May is cheaper and more effective than competing locally in July.
Meaningfully. It is commuter territory with commuter incomes and commuter click prices, and it should be planned separately from the south of the county.
With a verified local address, yes. Proximity decides it, which in a long coastal county means your own town rather than the whole of it.
A good time for the work that compounds — content, reviews, the website — and a poor time to buy attention for something nobody is currently buying.
Yes — the free growth audit, back within 24 hours as a PDF.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Wexford search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.