Google Ads in Wexford, and the trick almost nobody uses.
Google Ads can target where somebody is searching from, which for a seasonal Wexford business is the most useful setting available and the one least often used.
A household that holidays in Courtown every August is searching for it in May, from Dublin. You can reach them there, months early, at a fraction of what it costs to compete locally in July.
Target where they are, not where they are going
Most Wexford tourism accounts target Wexford, which means they reach visitors only once they have already arrived and already chosen.
Targeting Dublin, Kildare and the commuter counties in spring, for people searching Wexford terms, reaches the same customers at the point the decision is actually made. It is cheaper, earlier and almost entirely uncontested.
Gorey costs more than the rest of the county
Gorey's commuter households and proximity to Wicklow pull its click prices above Wexford town and New Ross.
If you serve both ends of the county, they should not share a budget — Gorey will quietly absorb it.
Off-season spending has to be justified
For a coastal business, advertising in January reaches almost nobody who is going to buy. Holding budget for the season beats spreading it evenly.
The exception is next-season planning traffic, which starts earlier than most businesses realise — and that is worth being present for.
Wexford areas we target
Campaigns cover the towns you serve and, for seasonal businesses, the counties your visitors travel from before they arrive.
- Wexford town
- Enniscorthy
- Gorey
- New Ross
- Rosslare
- Bunclody
- Ferns
- Courtown
- Castlebridge
- Taghmon
- Kilmuckridge
- Duncannon
What it costs
€1,500 a month covers management regardless of what you spend. There is no percentage of ad spend, no setup fee and no contract beyond the month you are in. Ad spend goes directly to Google from your own account, which stays yours.
Straight answers.
Yes, and it is the most under-used setting in this county. Target where they live in spring rather than competing locally in July.
Noticeably, because of commuter households and Wicklow proximity. It will absorb a shared county budget.
Lightly, for next-season planning traffic. Spreading budget evenly across a sharply seasonal year wastes most of it.
Relevant for a narrow set of businesses and worth targeting separately where it applies.
No. €1,500 a month covers management regardless of what you spend, and the ad spend goes directly to Google from your own account.
You do. We work inside your account and you keep it, with all its history, if we ever part company.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Wexford search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.