Kitchen marketing in Dublin, judged on showroom visits.
Dublin has more kitchen showrooms competing for the same customers than anywhere else in Ireland, and the rooms themselves are smaller than the national average while the budgets are higher.
That combination rewards design ability over square footage. A Dublin customer is frequently trying to make an awkward galley or a knocked-through terrace work, and the company that shows it has solved that exact problem wins the visit.
Everything is aimed at one outcome: the visit
Nobody buys a kitchen online. The website, the ads and the photographs all exist to get somebody into the showroom, and the business should be measured on visits booked rather than enquiries received.
Most Dublin kitchen companies cannot say how many visits their marketing produced last month, which means they cannot tell which half of it works.
Show small and awkward, not just large and open-plan
Every showroom portfolio leads with a huge island in a bright extension. A great many Dublin customers do not have that room and never will.
Galley kitchens, terraced houses, apartments, period houses with chimney breasts in the wrong place. Showing those wins the customers who assumed you were not for them.
Access and installation are real objections here
Narrow hallways, no side entrance, apartment lifts, parking for a delivery lorry, permits on some streets.
A company that raises this before the customer does sounds like one that has fitted in Dublin for years. It also prevents the uncomfortable conversation on delivery day.
The dearest clicks and the longest decision
Kitchen search terms in Dublin are expensive and the purchase takes months. Paying for a click and then not following up past one call is the most common waste in this trade.
Budget should follow visits booked, not leads collected, and the follow-up has to run for months rather than days.
Built around where you actually travel.
- Rathmines
- Ranelagh
- Terenure
- Clontarf
- Blackrock
- Dún Laoghaire
- Castleknock
- Swords
- Malahide
- Lucan
- Rathfarnham
- Dundrum
Questions from Dublin kitchen companies
Showroom visits booked, not enquiries. Nobody buys a kitchen online, so every part of the marketing exists to produce a visit.
Small and awkward rooms. Everyone shows a large island in an extension, and a great many Dublin customers have a galley or a terrace and assume you are not for them.
Access. Narrow halls, no side entrance, apartment lifts, parking for the lorry. Raising it first sounds like experience.
A flat monthly fee with everything included, or a second tier with the other channel and a new website. Month to month, no setup fee, and ad spend goes directly to the platforms from your own account. Ask on a call and we will give you the numbers.