SEO for kitchen companies, over a six-month decision.
A kitchen is imagined for months before anybody walks into a showroom. People browse images, save styles, work out roughly what it costs and only then make contact — by which point they have usually decided who they trust.
That makes this one of the few trades where content genuinely determines who gets the enquiry, because the decision is made largely before any conversation happens.
Answer the price question
'How much does a new kitchen cost in Ireland' is the most searched question in the category by a distance, and nearly every kitchen company refuses to answer it.
A page giving real ranges — a small kitchen, a typical family kitchen, a large one, with what moves the price — will out-rank and out-convert competitors who say 'every kitchen is bespoke'. It also stops you quoting for people whose budget was never going to reach.
Style and material pages catch the browsing months
People search shaker, handleless, in-frame, quartz versus granite, painted versus vinyl wrap, island sizes. These are the searches made during the six months of imagining.
Being present for them is how you become the company they were already thinking of when they finally decide to ring somebody.
Cost guidance, with real ranges
The most searched and least answered question in the trade.
Style pages
Shaker, handleless, in-frame, modern. Searched heavily during the browsing phase.
Material comparisons
Worktops, doors, carcasses. Practical and decision-shaping.
Completed kitchen pages
One per project, with the town, the style, the layout and the budget band.
Process and timeline
Survey to install. Reduces anxiety and reduces time-wasting enquiries.
Your installed kitchens are the ranking asset
A page per completed kitchen — photographs, town, style, layout, rough budget — ranks for far more than a gallery, and converts far better because somebody recognises a kitchen like the one they are picturing.
Most kitchen companies have hundreds of these photographs and publish them as an undifferentiated grid.
What it costs
SEO is included in the €1,500 a month alongside the advertising, the social and the lead follow-up. There is no separate SEO fee, no setup fee and no contract beyond the month you are in.
Questions from kitchen companies
Real ranges, yes. It is the most searched question in the category, almost nobody answers it, and it stops you quoting for budgets that were never going to reach.
Style and material pages — shaker, handleless, quartz versus granite. That is what people search during the months before they contact anybody.
One page per kitchen with town, style, layout and budget band. A single gallery ranks for almost nothing.
No, and nobody honest does. We report enquiries and what they cost, with rankings as a diagnostic rather than the deliverable.
SEO is included in the €1,500 a month alongside everything else. There is no separate SEO fee and no setup fee.