Digital marketing in Louth, measured in enquiries.
Louth is the smallest county in Ireland and contains two of its largest towns, which produces a market shaped like nowhere else. Drogheda and Dundalk are each big enough to sustain a business on their own, they are twenty minutes apart, and their residents largely do not cross between them for ordinary services.
The county also sits on the Dublin–Belfast corridor. Drogheda households commute south and behave accordingly; Dundalk looks north as much as south, and cross-border price comparison is a live factor in a way it is nowhere else in the Republic.
What we run for Louth businesses
Five services, with the Drogheda and Dundalk split driving most of the decisions.
Google Ads
Run as two campaigns rather than one county campaign. The towns are close and their audiences barely overlap.
Meta ads
Effective in both towns, and the better channel for reaching households in the estates that have expanded rapidly around both.
SEO
Town-level searches. Nobody searches for a service in County Louth; they search in Drogheda or in Dundalk.
Web design
Drogheda's proximity to Dublin pushes click prices up, which makes conversion work pay back faster than extra budget.
Social media management
Run for you, in your own voice.
Two towns that do not mix
A Drogheda plumber is not getting Dundalk work and vice versa, however close they look on a map. Residents of each have complete local options and no reason to travel.
Campaigns should reflect that with separate audiences, separate budgets and frequently separate messaging, because the two towns have genuinely different characters.
The border factor
Dundalk businesses compete, for some categories, with Newry prices in a way that businesses elsewhere in the country simply do not.
Where that applies, competing on price is usually a losing move and the argument has to be convenience, service or speed instead. We will say so rather than build a campaign that cannot win.
Where in Louth we work
Campaigns are built per town rather than per county, because Drogheda and Dundalk are separate markets that happen to share an address.
- Drogheda
- Dundalk
- Ardee
- Blackrock
- Carlingford
- Dunleer
- Termonfeckin
- Clogherhead
- Louth village
- Knockbridge
- Tallanstown
- Omeath
What it costs
€1,500 a month for one advertising channel fully managed, all social run and every lead followed up. €2,500 adds the second channel and a new website. Month to month, no setup fee, and ad spend is paid by you directly to the platforms from your own account.
Straight answers.
No. They are twenty minutes apart and their residents do not cross for ordinary services. One campaign across both wastes roughly half the budget.
For advertising costs, increasingly. Commuter households and Dublin-adjacent competition push prices above what the rest of Louth costs.
For some categories in Dundalk, materially. Where it does, price is the wrong battleground and we will tell you so.
In the town where you have a verified address. With two large towns in one county, no single business covers both in the map pack.
Paid within days. SEO moves faster here than in Dublin, though Drogheda is more competitive than the county average.
Yes — the free growth audit, back within 24 hours as a PDF.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Louth search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.