Google Ads in Louth, run as two towns rather than one county.
Louth is the smallest county in Ireland and contains two of its largest towns. Drogheda and Dundalk are twenty minutes apart and their residents do not cross between them for ordinary services.
That makes a single Louth campaign one of the clearest wastes of money available in Irish search advertising — roughly half the budget reaches people who have complete local options and no reason to travel.
How we run Google Ads in Louth
Two campaigns, always, with budget set by where your work actually is.
Drogheda and Dundalk separated
Different competition, different costs, and almost no customer overlap.
Drogheda priced as commuter belt
Its proximity to Dublin pushes click prices well above the county average and attracts Dublin competitors.
Cross-border considerations in Dundalk
Where Newry pricing affects your category, competing on price in ads is a losing position and we will say so.
Call tracking
Most enquiries arrive by phone in both towns.
Landing pages per town where it matters
If your offer differs by town, the page should too.
Drogheda is the expensive half
Commuter households and Dublin-adjacent competition make Drogheda clicks noticeably dearer than Dundalk's.
The jobs are frequently worth more too, so it can still be the better market — but it needs a landing page that converts and a response process that is genuinely quick.
The border is a real factor in Dundalk
For some categories, Dundalk customers compare against Newry prices in a way that businesses elsewhere in the Republic simply do not face.
Where that applies, ads competing on price will lose. Convenience, speed and service are the arguments that work, and the campaign should be built around them.
Louth areas we target
Campaigns are built per town, because Drogheda and Dundalk are separate markets that happen to share a county.
- Drogheda
- Dundalk
- Ardee
- Blackrock
- Carlingford
- Dunleer
- Termonfeckin
- Clogherhead
- Louth village
- Knockbridge
- Tallanstown
- Omeath
What it costs
€1,500 a month for one advertising channel fully managed, all social run and every lead followed up. €2,500 adds the second channel and a new website. Month to month, no setup fee, and ad spend is paid by you directly to the platforms from your own account.
Straight answers.
No. They are twenty minutes apart and their customers do not overlap. One campaign wastes roughly half the budget.
Drogheda, because commuter households and Dublin-adjacent competition push click prices up.
In some Dundalk categories, materially. Where it does, price is the wrong battleground.
Enough for one town to produce real volume rather than thin coverage across both.
No. €1,500 a month regardless of spend.
You do.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Louth search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.