A marketing agency for Maynooth businesses.
Maynooth has a permanent population and a much larger one that arrives in September and leaves in May. For pubs, food and retail that student population is the business. For a plumber, an accountant or an estate agent it is noise that makes campaigns look busier than they are.
Knowing which of those you are is the first and most valuable decision on a Maynooth account.
Students inflate the numbers without adding customers
A campaign targeting Maynooth will reach thousands of people who are renting for eight months and will never buy a kitchen, a boiler service or a house.
They are cheap to reach, they click, and they make the reporting look healthy. Excluding them where they are not your market is one of the highest-value settings on a Maynooth account, and it will reduce your reach figures while improving everything that matters.
The commuter side is the real local market
Underneath the university, Maynooth is a well-off commuter town on the Sligo line with households that buy home improvement, professional services and trades at a good rate.
That is a smaller audience than the headline population and a considerably more valuable one. Campaigns here should be built for it deliberately rather than aimed at everyone within the town boundary.
Built around where you actually work.
Campaigns are drawn around the places you genuinely travel to, not around a radius on a map.
- Maynooth
- Leixlip
- Celbridge
- Kilcock
- Straffan
- Moyglare
- Carton
- Dunboyne
What it costs
€1,500 a month for one advertising channel fully managed, all social run and every lead followed up. €2,500 adds the second channel and a new website. Month to month, no setup fee, and ad spend is paid by you directly to the platforms from your own account.
Questions from Maynooth businesses
For most service businesses, yes. They are reachable, cheap and irrelevant, which is the worst combination because the campaign looks like it is working.
Food, pubs, retail, barbers, gyms and anything with a low price and a fast decision. Almost nothing else.
For student-facing businesses, completely — the year has two dead months. For everyone else, barely at all.
€1,500 a month with everything included, month to month, ad spend paid directly to the platforms.