Digital marketing in Mayo, measured in driving time.
Mayo is large, thinly populated and served by three towns that do not dominate it. Castlebar, Ballina and Westport each anchor their own area, and between and beyond them are distances that make a radius drawn on a map close to meaningless.
The practical unit here is driving time, not kilometres. A business in Castlebar can reach Claremorris easily and Belmullet barely, and a campaign that does not account for that spends heavily on people who will never become customers.
What we run for Mayo businesses
Five services, with geography doing more to determine results than anything else.
Google Ads
Targeted by realistic travel rather than by county or radius. In Mayo that distinction is the difference between working and not.
Meta ads
Frequently the better value channel here. Community pages across Mayo are well followed and reach is inexpensive.
SEO
Town-level searches, and Google Business Profile work that carries disproportionate weight in a dispersed county.
Web design
Page weight matters. Coverage is patchy across much of the west and a heavy site simply fails for a share of your visitors.
Social media management
Run for you, and unusually effective in a county where communities are tight and news travels.
Driving time is the only unit that works
Westport to Belmullet is a long way in a manner that a map does not convey, and a customer will not make that journey for a service available closer.
Every campaign we build here starts with an honest answer to how far you will actually travel, and everything else follows from it.
Tourism sits on top of everything
Westport and the coast carry a substantial visitor economy with a short, intense season, while Castlebar and Ballina run on local trade all year.
Businesses touching tourism should not budget like businesses that do not, and plenty in Mayo do both, which requires the two to be separated rather than averaged.
Where in Mayo we work
Campaigns are drawn by realistic driving time rather than by radius, because in a county this size a map-based circle reaches a great many people who will never travel to you.
- Castlebar
- Ballina
- Westport
- Claremorris
- Ballinrobe
- Swinford
- Belmullet
- Charlestown
- Knock
- Foxford
- Kiltimagh
- Newport
What it costs
€1,500 a month for one advertising channel fully managed, all social run and every lead followed up. €2,500 adds the second channel and a new website. Month to month, no setup fee, and ad spend is paid by you directly to the platforms from your own account.
Straight answers.
As far as you will genuinely travel and no further. In Mayo that is usually much smaller than the county and the single biggest efficiency available.
No — it is under-contested, which is different. Cheap clicks, thin competition and well-followed community networks.
Yes, if you do both. The seasons, the customers and the messaging have almost nothing in common.
In your own town, with a verified address. In a dispersed county nobody covers all of it, and trying to is wasted effort.
Faster than in a city. Competition for most Mayo terms is light and competitor foundations are usually weak.
Yes — the free growth audit, back within 24 hours as a PDF.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Mayo search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.