SEO in Mayo, where the map results are unforgiving.
Google ranks local results largely on how far the searcher is from your registered address, and Mayo is large enough that this decides almost everything. A Castlebar business will rank in Castlebar, reasonably in Claremorris, and effectively nowhere in Belmullet.
No amount of optimisation changes that. What it does change is where you sit among the businesses that are genuinely close, and that is a fight worth having because so few Mayo competitors are having it.
What the work consists of
Foundations, and an honest map of where they can reach.
Google Business Profile
In a dispersed county this carries more weight than the website. Complete it properly before anything else.
Pages for the towns you actually serve
Named, and limited to where you will genuinely drive.
Reviews
The only lever that improves your position among businesses equally close to the searcher.
Links
Almost no Mayo competitor has any. Five genuine Irish links is a real advantage here.
Page weight
Coverage across the west is patchy and heavy sites fail silently for a share of your visitors.
Driving time, not radius
Every plan here starts with an honest answer to how far you will actually travel, because optimising for towns you will not drive to produces enquiries you have to turn down.
That is worse than no enquiry — it costs you a reply, a reputation hit and sometimes a review.
The diaspora searches from elsewhere
People with Mayo connections who live in Dublin, Britain or further afield search for services here when they are renovating a family property or arranging something from a distance.
They search without local proximity, which means content and reviews decide it rather than the map. For building trades that is a genuine second audience and almost nobody writes for it.
Mayo areas we work on
Optimisation is drawn by realistic driving time, because the map results are decided by distance and Mayo is large enough that this settles most of it.
- Castlebar
- Ballina
- Westport
- Claremorris
- Ballinrobe
- Swinford
- Belmullet
- Charlestown
- Knock
- Foxford
- Kiltimagh
- Newport
What it costs
SEO is included in the €1,500 a month. There is no separate SEO fee, no setup fee and no contract beyond the month you are in.
Straight answers.
No. Proximity decides the map results and the county is too large. Ranking well in your own catchment is the realistic and worthwhile goal.
Under-contested rather than too rural. Competitor foundations are weak and a handful of real links goes a long way.
Yes. Coverage across the west is patchy and heavy sites fail for a share of visitors without ever appearing in your figures.
To a useful degree, through content and reviews rather than the map. For renovation trades it is a real audience.
No, and nobody honest does. We report enquiries and what they cost, with rankings as a diagnostic rather than the deliverable.
SEO is included in the €1,500 a month. There is no separate SEO fee.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Mayo search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.