SEO for solar installers, around the grant and the doubt.
Solar search in Ireland is dominated by two things: the SEAI grant, and whether it is actually worth it. Almost every search in the category is a version of one of those questions.
Homeowners research this for weeks or months before contacting anybody, which makes it one of the few trades where content genuinely decides who gets the enquiry.
The grant is the most searched thing in the category
Eligibility, amounts, the BER requirement, how the process works, how long it takes, what happens if the house does not qualify.
Most installer websites mention the grant in one line. A properly written set of pages explaining it accurately will out-rank and out-convert them, because it answers what the person actually came to find out.
Answer the doubt honestly
The second question is always whether it pays back, and the honest answer depends on the roof, the orientation, the household's usage pattern and what they are currently paying.
Content that says plainly when solar is a poor investment — a north-facing roof, a house that is empty all day, a roof needing replacement first — builds more trust than any amount of enthusiasm, and it prevents surveys that were never going to convert.
Payback calculations with real assumptions
Stated openly, so a reader can check them against their own bill. Vague claims about savings do the opposite.
Suitability content
Orientation, shading, roof condition, usage pattern. The things that decide whether it is worth doing.
Battery and export content
Whether a battery is worth it, and how export payments actually work. Heavily searched, poorly covered.
Long research, so be present early
Somebody who installs solar in June started reading about it in February. If you are only visible to people ready to buy, you are arriving at the end of a conversation they have been having with somebody else's website.
That is the case for informational content in this trade specifically — not as a content-marketing ritual, but because the decision genuinely takes months and the installer who educated them usually gets the survey.
What it costs
SEO is included in the €1,500 a month alongside the advertising, the social and the lead follow-up. There is no separate SEO fee, no setup fee and no contract beyond the month you are in.
Questions from solar installers
The SEAI grant and whether solar is worth it. Almost every search in the category is a version of one of those two questions.
Yes. A north-facing roof or an empty house is a poor investment, and saying so builds trust and prevents surveys that were never going to convert.
Because the decision genuinely takes months. The installer whose pages educated the homeowner usually gets the survey.
No, and nobody honest does. We report enquiries and what they cost, with rankings as a diagnostic rather than the deliverable.
SEO is included in the €1,500 a month alongside everything else. There is no separate SEO fee and no setup fee.