Solar leads in Kildare, where nobody is home at noon.
Kildare is commuter country. The households with the biggest roofs and the best incomes are also the households with nobody in them between eight and six, which is precisely when the panels are producing.
That single fact should shape every campaign run in this county, and it shapes almost none of them.
Self-consumption is the whole problem
Solar pays best when the electricity is used where it is made. A house that is empty all day exports most of what it generates, and exported units are worth a fraction of the ones you avoid buying.
So the honest Kildare pitch is not a bare panel system. It is panels plus storage, or panels plus a shifted hot water and car charging schedule — and an installer who explains that clearly sounds like the only one who has actually thought about the customer's day.
It is also the bigger sale. Being straight here and selling more are the same move, which is rare enough to be worth noticing.
New estates are already done
Houses built under the current regulations frequently arrived with panels already fitted. Advertising a first installation into those estates is spending money to reach people who cannot buy.
They can buy a battery, an EV charger or an expansion. That is a different message and a different campaign, and targeting by estate age is worth the afternoon it takes to set up.
EV charging is the same conversation
Kildare has a high concentration of commuter households running electric cars, and a car charging overnight on grid electricity while the roof exported all day is an obvious thing to fix.
Installers who handle both have a natural second product and a reason to ring a past customer. Those who do not are leaving the follow-up sale to someone else.
Naas, Newbridge, Maynooth behave differently from the west
The commuter towns have high incomes, high expectations of response time and dear clicks. West Kildare towards Athy and Rathangan is rural, cheaper and slower.
Two campaigns. The east funds itself on job size; the west funds itself on cost per lead.
Built around where you actually travel.
- Naas
- Newbridge
- Maynooth
- Celbridge
- Leixlip
- Kildare town
- Athy
- Clane
- Sallins
- Monasterevin
- Kilcock
- Rathangan
Questions from Kildare solar installers
Because the house is empty when the panels produce. Most of the generation gets exported, and exported units are worth a fraction of the ones you avoid buying.
Panels with storage, or panels with shifted hot water and car charging. It is both the more honest pitch and the bigger job, which is a rare combination.
Not for a first installation — many arrived with panels fitted. They are worth a battery, EV charger or expansion campaign, which is a different message entirely.
€1,500 a month with everything included, or €2,500 with the second channel and a new website. Month to month, no setup fee, and ad spend goes directly to the platforms from your own account.