Solar leads in Tipperary, where the customer is usually a farm.
Tipperary has no city and a great deal of farmland. An installer running the standard domestic grant-and-savings campaign here is advertising to a small slice of the county and ignoring the rest.
The dairy and mixed farms across the Golden Vale have large sheds, heavy daytime electricity use and owners who evaluate a capital purchase in terms of payback rather than monthly savings.
A farm is not a big house
System sizes are larger, the roof is a shed rather than a dwelling, the grant route is different and the decision is made on a return calculation rather than on feeling good about the environment.
A website written for homeowners loses these people in the first paragraph. They are looking for somebody who has done yards like theirs, and they can tell in about ten seconds whether you have.
Photographs of sheds, not semis
Every solar installer in Ireland has photographs of panels on a suburban roof. Very few have photographs of a completed array on a milking parlour or a grain store.
Those images are worth more in this county than any amount of copy, because they answer the only question a farmer is actually asking: have you done this before, on a building like mine.
Seasonality runs on the farming calendar
Capital decisions cluster around the accounting year and around grant application windows, not around the months a homeowner starts thinking about bills.
Advertising into a grant window that has just closed is a wasted quarter. Knowing the dates and being visible before them is most of the advantage available here.
Towns are a secondary market, not the main one
Clonmel, Thurles and Nenagh have ordinary domestic demand and it is worth serving, but it will not fill a diary on its own.
Treat it as the second campaign rather than the first, which is the reverse of how almost every installer here is set up.
Built around where you actually travel.
- Clonmel
- Thurles
- Nenagh
- Tipperary town
- Cashel
- Carrick-on-Suir
- Roscrea
- Templemore
- Cahir
- Fethard
- Newport
- Borrisokane
Questions from Tipperary solar installers
Partly, but not mainly. There is no city and a great deal of farmland, so a domestic-only campaign is advertising to a small slice of the county.
Photographs of completed arrays on sheds, parlours and grain stores. It answers the only question a farmer is asking, and almost no installer has them.
Ahead of grant application windows and around the farming accounting year, not on the domestic calendar. Advertising into a window that has just closed wastes a quarter.
€1,500 a month with everything included, or €2,500 with the second channel and a new website. Month to month, no setup fee, and ad spend goes directly to the platforms from your own account.