Solar leads in Dublin, where the wrong lead costs the most.
Dublin has the highest click prices in the country, the most installers competing and a housing stock where a meaningful share of roofs are too small, too shaded or facing the wrong way.
That combination is punishing. Paying the highest cost per lead in Ireland and then sending a surveyor to a roof that was never going to work is the fastest way to lose money in this trade.
Qualify before the survey, not after
Every question on the enquiry form costs you a few cheap leads and saves you a site visit. In Dublin a wasted site visit is half a day in traffic.
Ownership, house type, roughly which way the back of the house faces, whether anything overshadows it, and the size of the last bill. Five questions, and they remove most of the jobs that were going to be cancelled anyway.
Installers resist this because the lead count drops. The number that matters is installs per euro spent, and it goes up.
Apartments, terraces and protected structures
Large parts of the city are apartments where the resident cannot make the decision at all, terraces with small roof planes, or conservation areas with their own constraints.
Saying clearly on the site which properties you can and cannot serve filters more waste than any bid adjustment, and it does it before you have paid for the click.
The suburbs are the actual market
The detached and semi-detached belt — from the older suburbs out through the commuter edge — is where the roofs, the bills and the money are.
Target that geography specifically rather than the county. A campaign set to Dublin spends a great deal of its budget on the parts of the city that cannot buy.
Batteries are a bigger part of the sale here
High-income households out of the house all day have poor self-consumption without storage, and a solar-only quote for them is a weaker proposition than the customer realises.
Leading with the battery conversation is more honest and, in this market, usually a larger job. It also separates you from the installers quoting the cheapest possible headline system.
Built around where you actually travel.
- Dublin city
- Rathfarnham
- Clontarf
- Blackrock
- Swords
- Malahide
- Lucan
- Tallaght
- Dún Laoghaire
- Castleknock
- Terenure
- Skerries
Questions from Dublin solar installers
Because a wasted site visit is half a day in traffic and the clicks are the dearest in Ireland. Five form questions remove most of the jobs that were going to be cancelled anyway.
Ownership, house type, which way the back of the house faces, whether anything overshadows it, and the last bill. Lead count drops and installs per euro rise.
For commuter households out all day, usually yes. Self-consumption is poor without storage, and it is both the more honest pitch and the larger job.
€1,500 a month with everything included, or €2,500 with the second channel and a new website. Month to month, no setup fee, and ad spend goes directly to the platforms from your own account.