Solar leads in Wexford, where the numbers actually work best.
The southeast gets more sunshine than anywhere else in Ireland, and Wexford sits at the middle of it. That is not a marketing line — it is the reason a system here generates meaningfully more over a year than the same system in the northwest.
Almost no installer advertising in this county says so. The pitch is the same national grant-and-savings message used everywhere, which throws away the one argument Wexford genuinely owns.
Lead with the thing that is actually true here
A homeowner comparing quotes cannot tell one installer's panels from another's. What they can understand is that their own roof, in their own county, is a better place for this than most of the country.
That reframes the conversation from cost to yield, which is the ground you want to be on. It is also checkable, which matters — a claim a customer can verify themselves does more work than one they have to take on trust.
Tillage sheds are a separate business
Wexford is heavy tillage country, and grain drying, ventilation and workshop load run hard during daylight hours in exactly the months the sun is strongest.
That is the best self-consumption profile there is, on buildings with enormous unshaded roofs and owners used to making capital decisions with a calculator. Almost every installer in the county markets exclusively to households.
Farm work also comes with its own grant route, at a rate that makes the domestic scheme look modest. It is a different sales conversation, a different form and a different set of searches, and it is largely uncontested.
The coast complicates the roofs
Coastal housing from Courtown to Rosslare brings salt, exposure and a lot of holiday property whose owners are elsewhere and whose daytime electricity use is close to nothing.
Those are weak solar customers without a battery and honest about it — and saying so in the quote wins you the good ones and saves you the bad ones. Pretending otherwise generates a cancellation later.
Gorey prices like Wicklow
The north of the county behaves like a commuter belt: higher incomes, higher click costs, and households out of the house all day. The south around New Ross and Wexford town is cheaper to reach and slower to decide.
One county campaign averages the two and serves neither well. Split, the north justifies a battery conversation and the south justifies a lower cost per lead.
Built around where you actually travel.
- Wexford town
- Gorey
- Enniscorthy
- New Ross
- Rosslare
- Bunclody
- Ferns
- Courtown
- Taghmon
- Castlebridge
- Kilmuckridge
- Duncannon
Questions from Wexford solar installers
Yes — the southeast receives more sunshine than the rest of the country, so the same system yields more here than in the northwest. It is the one argument this county owns and almost nobody uses it.
Tillage sheds have huge unshaded roofs and daytime load in the sunniest months, plus their own grant route at a far better rate. Very few installers here market to them at all.
Rarely without a battery — nobody is in them during the day. Saying that honestly in the quote wins the good jobs and avoids the cancellations.
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