Google Ads in Mayo, where radius targeting quietly wastes money.
A radius drawn around Castlebar looks reasonable on a map and includes a great many people who will never drive to you. Mayo is large enough, and its roads slow enough, that distance and travel time are genuinely different things.
Radius targeting is the default and it is wrong here. Targeting the towns you actually serve is the single biggest efficiency available on a Mayo account.
Towns, not circles
Every campaign here starts with an honest answer to how far you will drive, and then targets those towns by name.
It reduces reach, it reduces click volume, and it improves cost per booked job — which is the only number that matters.
Volume is the ceiling, and it arrives early
Search volume across Mayo is thin enough that most businesses hit the limit of what the county can supply at a modest budget.
Past that point Google spends the surplus widening your reach to people further away. If your account is spending more and producing the same number of jobs, that is what is happening, and the fix is to cap it rather than to push.
Three towns that do not overlap
Castlebar, Ballina and Westport are far enough apart to be separate markets with separate competition, and Westport carries a tourism season the other two do not.
Reporting them together hides which one is working.
Mayo areas we target
Campaigns target named towns within realistic driving time rather than a radius, because in Mayo those are very different things.
- Castlebar
- Ballina
- Westport
- Claremorris
- Ballinrobe
- Swinford
- Belmullet
- Charlestown
- Knock
- Foxford
- Kiltimagh
- Newport
What it costs
€1,500 a month covers management regardless of what you spend. There is no percentage of ad spend, no setup fee and no contract beyond the month you are in. Ad spend goes directly to Google from your own account, which stays yours.
Straight answers.
Because Mayo's roads make distance and driving time different things. A radius includes people who will never travel to you.
Less than you might expect. Search volume across the county is thin and past a certain point Google spends the surplus widening reach rather than finding customers.
Spend rises and booked jobs do not. That is the signal to cap the budget rather than increase it.
No. Separate markets, separate competition, and Westport has a season the others do not.
No. €1,500 a month covers management regardless of what you spend, and the ad spend goes directly to Google from your own account.
You do. We work inside your account and you keep it, with all its history, if we ever part company.
Talk to someone who will tell you if it is not worth doing.
Ask for the free growth audit and we will check where you appear in Mayo search results, who is outranking you, and what your website does to visitors when they land. Back within 24 hours as a PDF, with no call attached.