A marketing agency for Dún Laoghaire businesses.
Dún Laoghaire and the coastal stretch around it hold some of the highest-value property and the oldest housing stock in the country. That combination produces steady, substantial demand for renovation, maintenance and professional services.
It is also an older and wealthier population than the Dublin average, which changes what sells and how it should be sold.
Old houses are a business model
Period and pre-1970s housing needs work continuously — windows, roofs, damp, rewiring, heating, extensions — and the owners here can generally afford to have it done properly rather than patched.
For trades that is the most reliable demand in Dublin, and it rewards businesses that can demonstrate sympathetic work on similar houses rather than the cheapest quote.
An older market buys differently
The age profile here is well above the Dublin average, and older customers use search more than social, read more before deciding, and place unusual weight on reviews and on a business looking established.
They are also far less tolerant of a slow or confusing website. Practical clarity — what you do, where you work, how to ring you — matters more here than design.
Built around where you actually work.
Campaigns are drawn around the places you genuinely travel to, not around a radius on a map.
- Dún Laoghaire
- Dalkey
- Glasthule
- Monkstown
- Blackrock
- Sandycove
- Killiney
- Stillorgan
What it costs
€1,500 a month for one advertising channel fully managed, all social run and every lead followed up. €2,500 adds the second channel and a new website. Month to month, no setup fee, and ad spend is paid by you directly to the platforms from your own account.
Questions from Dún Laoghaire businesses
Rarely. This is a market that buys on quality and on evidence of similar work, and discounting gives away margin you did not need to.
Search carries more weight here than in younger areas, because the age profile is well above the Dublin average.
Anything tied to older housing stock — windows, roofing, damp, heating, extensions, restoration — plus professional and health services.
€1,500 a month with everything included, month to month.