A marketing agency for Lucan businesses.
Lucan has a larger population than most Irish county towns and almost none of the commercial infrastructure that would normally come with it. Its households shop in Liffey Valley, work in the city and treat the village as somewhere they pass through.
That is the whole commercial problem here: a very large addressable market that spends most of its money somewhere else.
A big population is not the same as a big market
Fifty thousand people within a few kilometres looks like an enormous opportunity, and for services it genuinely is — nobody drives to Liffey Valley for a plumber or an accountant.
For anything retail or hospitality it is much harder, because you are competing with a shopping centre those households already visit weekly. The argument has to be convenience and familiarity rather than range.
Estates are the unit, not the town
Lucan is a collection of large estates built at different times for different buyers, and they behave differently. The older parts hold mature families replacing things; the newer developments hold households buying for the first time.
Targeting by estate rather than by town consistently outperforms a Lucan-wide campaign at the same budget, and it is the change most local businesses here have never made.
Built around where you actually work.
Campaigns are drawn around the places you genuinely travel to, not around a radius on a map.
- Lucan
- Adamstown
- Palmerstown
- Clonsilla
- Leixlip
- Celbridge
- Newcastle
- Liffey Valley
What it costs
€1,500 a month for one advertising channel fully managed, all social run and every lead followed up. €2,500 adds the second channel and a new website. Month to month, no setup fee, and ad spend is paid by you directly to the platforms from your own account.
Questions from Lucan businesses
For services, one of the best in west Dublin — a very large population with no reason to leave the area for a trade or a professional service. For retail it is harder, because Liffey Valley is on the doorstep.
Usually not. It is a set of large estates built at different times for different buyers, and targeting them separately outperforms one town-wide campaign.
For professional services, yes. For trades, far less — proximity still decides most of it.
€1,500 a month with everything included, or €2,500 with the second channel and a new website. Month to month, no setup fee, and ad spend goes directly to the platforms from your own account.