A marketing agency for Swords businesses.
Swords has grown faster than almost anywhere in Dublin and is now one of the largest towns in the country, with a young population, a great deal of new housing, and the airport economy on its doorstep.
New housing is the commercially important part. Estates full of households who arrived recently have no established supplier for anything, which is the best position a local business can advertise into.
New estates are the most targetable audience here
Swords and the area around it have added a great deal of housing, and new developments concentrate households at the same life stage with the same needs — flooring, blinds, landscaping, extensions, childcare.
They are geographically tight, they have no inherited tradespeople, and they ask each other for recommendations constantly. For most trades this is the single best audience in north county Dublin.
Do not target all of Dublin
A Swords business serving the whole county is paying Dublin-wide prices to reach people in Tallaght who will book somebody local to them.
North county — Swords, Malahide, Portmarnock, Donabate, Balbriggan, Santry — is the realistic catchment for most businesses here, and targeting it properly costs a fraction of a county-wide campaign.
Built around where you actually work.
Campaigns are drawn around the places you genuinely travel to, not around a radius on a map.
- Swords
- Malahide
- Portmarnock
- Donabate
- Santry
- Balbriggan
- Skerries
- Kinsealy
What it costs
€1,500 a month for one advertising channel fully managed, all social run and every lead followed up. €2,500 adds the second channel and a new website. Month to month, no setup fee, and ad spend is paid by you directly to the platforms from your own account.
Questions from Swords businesses
Almost never. North county Dublin is the realistic catchment for a Swords business and it costs a fraction of a county-wide campaign.
In Swords more than most places. Concentrated households, no established suppliers and constant recommendations between neighbours.
For hospitality, parking, transport and some services, considerably. For most trades it is background.
€1,500 a month with everything included, month to month.