A marketing agency for Rathfarnham businesses.
Rathfarnham is mature, well-off and full of houses built between the 1950s and the 1980s that are now reaching the age where everything needs doing at once — windows, heating, roofs, rewiring, extensions.
For trades that is about as reliable a source of demand as exists in Dublin, and it rewards businesses that can show sympathetic work on the same kind of house rather than the cheapest quote.
Housing stock is the business model
The value here is not in the population figure, it is in the age and type of the housing. Semi-detached houses of a certain vintage generate predictable, repeating, substantial work.
A business that photographs its work on those specific house types and says so plainly will convert far better locally than one showing generic project images, because homeowners recognise their own house immediately.
Schools and families shape the calendar
Rathfarnham has an unusually high concentration of schools, and household spending here follows the school year more closely than most areas — work gets done in summer, decisions get made at Easter.
Planning budget around that rhythm, rather than spreading it flat, is a straightforward advantage that costs nothing.
Built around where you actually work.
Campaigns are drawn around the places you genuinely travel to, not around a radius on a map.
- Rathfarnham
- Templeogue
- Terenure
- Knocklyon
- Ballyboden
- Firhouse
- Churchtown
- Rathgar
What it costs
€1,500 a month for one advertising channel fully managed, all social run and every lead followed up. €2,500 adds the second channel and a new website. Month to month, no setup fee, and ad spend is paid by you directly to the platforms from your own account.
Questions from Rathfarnham businesses
Anything tied to older housing stock — windows, roofing, heating, rewiring, extensions, attic conversions. The houses are at the age where it all comes due.
Rarely. This is a market that buys on evidence of similar work and on not having to worry about it.
More than in most areas. Work clusters into summer and decisions into spring, and budget should follow that.
€1,500 a month with everything included, or €2,500 with the second channel and a new website. Month to month, no setup fee, and ad spend goes directly to the platforms from your own account.